Phenom

The Phenom is back—reborn with a completely new design while carrying the legendary name of Hiroyuki Suzuki’s iconic signature model from his YoYoJam days. As a three-time 1A World Champion and the mastermind behind sOMEThING, Hiroyuki knows exactly what it takes to create a yo-yo built for high-level performance. This latest iteration of the Phenom stays true to that legacy, delivering power, speed, and precision in a way that stands out in the sOMEThING lineup.

At first glance, the Phenom’s centered-weight distribution and 56mm diameter might seem familiar, but the moment you throw it, everything feels different. There’s a surprising weight behind each spin, giving it a commanding presence on the string. But as you push the speed, that weight transforms into effortless acceleration, creating a fast yet controlled experience that gets smoother the more you play. The expanded 45mm width—a rare feature in sOMEThING’s lineup—adds extra stability and catchability, making it a powerhouse for dense, technical combos.

This isn’t just another take on a classic—it’s a full reimagining of what the Phenom can be. Built for players who demand high spin power, incredible acceleration, and a competition-ready feel, the Phenom delivers everything you need to dominate the stage.