I disagree this his comments are a correct assessment of what has happened in the high-end yoyo segment over the last 10 years. It’s a few vague broad stroke sentences that don’t really mean anything. For example what does “smooth” mean? Why the quotes? And if “smooth” is no longer relevant to the consumer, why does he then note that you can get “butter-smooth” (no quotes) yoyos now? Is butter-smooth different from “smooth”? And as someone who works for YYE, you well know that smooth is still very important to yoyoers.
Perhaps the whole thing is a lot more nuanced and complicated than what can be described in a few sentences. I have a different perspective and experience, obviously, but I would write a much different story about what has happened.
I do like that we can have this conversation. It’s a good topic.