{"title":"IYYC","description":"\u003cspan\u003eIYYC was founded by long time yo-yo player Ian Cole who retired from the competitive yo-yo scene to pursue a career in architecture and design. When he realized he could combine both his passions, yo-yos and design, he went into it with a mission to create the most ground-breaking yo-yos on the market. And from the looks of the first design, The Breathe, we think he's done it! \u003c\/span\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/4967\/collections\/11.jpg?v=1464888171","url":"https:\/\/yoyoexpert.com\/collections\/iyyc.oembed","provider":"YoYoExpert","version":"1.0","type":"link"}