Jeffrey Pang best describes his latest project with MagicYoYo:
This is my first NON-Luftverk product in a long time. Plastics specialists Magicyoyo China contacted me like 6 months ago asking if I would help design and brand a plastic yoyo for them.
Of course I said yes. I knew Id never sell that many titanium yoyos which has always been sad to me – I would be designing a product for such a small audience. So here’s my chance to design something that nearly everyone can afford – 20USD.
Fingerspin style play has pretty much taken over everywhere. I wanted a hub that could outperform any yoyo at fingerspin style tricks. Its the reason why the hub of each yoyo is machined after injection molding making it super slick and seamless. There is a dual stage hub – one that is super easy to hit and the second smaller one to lock your finger in place. The ones who have tried it already know what I’m talking about.
And of course – simple minimalistic logos only. Packaging had to be as beautiful as my other stuff. The foam has an exact string cutout. And we even found suppliers for black elastic bands because they looked more aesthetically pleasing than brown ones. I wanted something that looked and felt ultra premium in the hand – without the premium price.
The best part of this project was learning so much – from helping them design the mold CAD to standing in front of the injection molding machine watching the first one come out – so hot you can barely hold it in your palm. Its surreal watching something you designed become reality right in front of your eyes.