IYYC was founded by long time yo-yo player Ian Cole who retired from the competitive yo-yo scene to pursue a career in architecture and design. When he realized he could combine both his passions, yo-yos and design, he went into it with a mission to create the most ground-breaking yo-yos on the market. And from the looks of the first design, The Breathe, we think he's done it! It all started with an amazing idea for a beautiful yo-yo design unlike any other, but with no idea how it could be created. So Ian teamed up with engineer Mike Baudrexl who developed amazing new yo-yo manufacturing techniques that allowed for his innovative yo-yo dream to become a reality! The Breathe just looks and feels so special, when you hold it you can tell how much thought and hard work work went into creating such a beautifully unique yo-yo. And it is more than just a beautiful looking throw, this one of a kind yo-yo masterpiece is a true competitor built for the modern yo-yo scene. The unique cut out design gives it an amazing weight distribution and feel that you just can't get with standard yo-yo machining techniques. The IYYC Breathe will completely change the way you view modern yo-yo design!

IYYC BREATHE AVAILABLE HERE!