You're most likely correct, but what are you basing this on. Personal experience?
There's been countless companies that have surfaced over the past few years but very few of them have gathered a large following. Although a few, like Sengoku, that do break through, there's way more that haven't. I'm not saying that those that haven't are bad companies, I personally think smaller companies like ART are doing great stuff but it shows how competitive the market is right now.
Howdy! Thanks for the love. Since I was mentioned, I might as well share my two cents.
Andy's comments about private research are valid, but not a dead end. Asking publicly is a great way to pool information from several people quickly. However when doing my own research, I did so privately. (For more than a year!) Often those that brought questions about brand building to the forum were met with responses that ranged from discouraging to misinforming. So I took the easiest way out and did my poking around privately. For some reason, for which I will never understand, this topic is kinda taboo.
The yo-yo market is very competitive. New products must be attention grabbing. Having a primary focus is important too. With ART, I strive to meet player needs with yoyos that combine sound design and quality. No frills or gimmicks, just high quality, high performance return tops designed with an emphasis on functionality, creativity, and color. That last one is a major key for me. I try to make colorways I've always wanted but have never seen.
I feel that my following (or lack there of?) has a lot to do with my priorities. I didn't start ART with the intentions of being big quickly. Slightly because I've always thought that was unrealistic, but mostly because I'm still in college!
This is by no means an excuse. It's a reason. I put my education first. I'm still learning how to balance school and run this small business of mine. I've been focusing on making steady progress with ART. I now have a fully functional team, two production models (Ovation dropped on the 17th), and a new top secret prototype. For me the slow build is not only practical but purposefully done.
Who wants to burn hot and flame out?