I think you have really warped look on Yoyofficer.
Yes, Yoyofficer opened one store, but it was quite big step and it’s more about trying to help new growing players than to sell hundreds of yo-yos. This store is run by two guys, only people behind Yoyofficers, and there are no plans to open other any other stores as you wrote 
In China, Yoyofficer is one of dozens local manufacturers, maybe little buit more known than others, but nowhere to the level of premium brand like C3.
Yoyofficer has smaller team of mostly enthusiastic players that put quite a lot into our small brand. On other hand, C3 has quite large team including World and European champions, that got support to travel to contest around the world. So I’m not sure why you think we have more resources than C3