He said, Brookstone. Not bookstore…
Anyway, as was already stated, they would go out of date too quickly and the expense is too high. The people who want to buy yoyos aren’t going to order from a print catalog when all they have to do is open up their laptop and add items to their cart. It’s easier for them because they basically don’t have to do anything. As they add to their cart, it lets them know how much it is going to cost so they don’t have to add it up themselves, making it quicker to check-out gives them less time to “think twice” about the purchase and back out.
An example:
Here are two of my catalogs I have from “back-in-the-day”. Look what catalogs did for them… Nothing! You’ve probably never even heard of these stores.
http://i29.photobucket.com/albums/c285/pereiranick/IMG_20130805_092404.jpg
http://i29.photobucket.com/albums/c285/pereiranick/IMG_20130805_092424.jpg
http://i29.photobucket.com/albums/c285/pereiranick/IMG_20130805_092432.jpg
http://i29.photobucket.com/albums/c285/pereiranick/IMG_20130805_092440.jpg
Don’t get me wrong, I love catalogs. It is just not worth it for a place like YYE to do.