This looks like a yoyo that I can get excited about. 
I wish there were more pictures, but from what I can see, the rims look like they have the weight that I crave. That it does not use SE’s could be a design decision. If the idea is to make an extreme rim-weighted yoyo the weight of the SE’s is might better put on the rim.
I also totally dig that anodized/machined look. Very elegant.